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Jonathan Goss: Healthcare Hero

Jonathan Goss: Healthcare Hero

Dr. Goss in navy scrubs leaning against brick wall

Dr. Jonathan Goss: CEO, Emergent Testing

Why He Inspires Us: Jonathan took on the COVID-19 testing crisis by opening his own testing company, Emergent Testing.

One of the things ER doctor Jonathan Goss learned during the COVID-19 pandemic was that it‘s better to underpromise and overdeliver all of the time than to only deliver on those promises some of the time. So when the COVID-19 testing crisis became apparent with patients unable to get access to tests or timely results, Jonathan knew he wanted to do more to help flatten the curve. He founded Emergent Testing in Atlanta and Houston to service patients with accurate COVID-19 test results in less than 24 hours through innovative technology, process improvements and responsive integrated lab partners. That’s one positive result we can celebrate.

What have you learned on this journey that you want to share with other entrepreneurs? Morehouse legend Benjamin Elijah Mays said, ‘It isn’t a disgrace not to reach the stars, but it is a disgrace to have no stars to reach for.’ I want others to know following their dream will be harder than you expected; it will take longer than expected and you will lose more sleep than you ever expected. However, it will be more worthwhile
than expected once you have been able to bring your dream into life.

What’s the best piece of advice you’ve received on your journey as an inspiring innovator? Others won’t always understand why you are doing what you are doing, but that doesn’t mean that you still shouldn’t do it.

What do you do to stay motivated when things start to buckle? I lean on family and friends and understanding that where I am isn’t the end but merely an in-between the good and the better life that I am trying to build for myself and my future family. Essentially, remembering why I started this journey in the first place—who I started this journey for—helps me to stay motivated.

What does the impact of Emergent Testing look like now and in the future? Between three sites in Atlanta and Houston, about 1,700 tests are performed a day. When and if COVID-19 ever passes, my plan is to continue helping the community by improving access to healthcare by leveraging different technologies.

To learn more about Emergent Testing and Dr. Goss, visit:,

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