For a winning combination that provides unparalleled nutrition and maximized movement, HiveFit supplements and Synergy Sports Wellness Institute have joined forces.
By Jennifer Colosimo
Anyone can visit a chiropractor—a little tweak here and there, and patients are virtually pain free. That is, until the next time they need to come in for another little tweak. To combat this vicious cycle (read: inconvenient and expensive way to live), the doctors at Synergy Sports Wellness InstituteTM in Buckhead adopted a different approach. Their philosophy addresses the biomechanical needs of a patient, an almost holistic approach minimizing most noncontact injuries from ever happening. It’s also why they’ve teamed up with HiveFit, a pure and potent supplement line that gives men and women the nutrients they need to reach optimal health.
“We call it the ‘1+1=3 effect,’” says Raul Hiteshew, nutrition expert and the co-owner of HiveFit. “If you don’t have proper nutrition, I don’t care how well adjusted you are, you’re not maximizing your potential to be healthy. It works the other way around, as well. If you’re eating well, but have imbalances, you’re not at your best. But together, when you have the right nutrition and great biomechanics, you can operate at your optimal health level.”
That means maximizing absorption of the appropriate nutrients, which among other benefits, reduces inflammation—the root of illness, fatigue, aches and pains, mood swings and more.
“We can’t control all of the factors that impact our bodies: that is, environmental, traumatic or emotional,” says Philip Hatrak, chief operating officer of Synergy. “But getting a patient proper care will help maximize their body’s potential for healing.”
Hiteshew was a patient of Synergy for about three years before Hatrak started picking his brain on HiveFit for his own personal goals. A company with 100-percent transparency, HiveFit offers clinical doses of pure supplements made with quality ingredients gathered from around the world—and unlike other supplement companies, they list every single ingredient on the label. By that time, Hiteshew was a believer in Synergy’s patient-centered, personable approach with knowledgeable, compassionate doctors who deliver on results. After just a few conversations, they realized if they teamed up, they could start to change the health game in Atlanta.
“Our goal is to improve and optimize Atlanta’s health system with a holistic approach,” Hiteshew says. “We want the best for our city. This is our home, and we know we have the power to get people from A to B faster, and in a healthier way.”
And it’s not just about Atlanta. Hiteshew is also changing the game for starving children through the HiveFit Foundation, a cause he started that provides specially engineered drinks to help recoup a child’s digestive system, better preparing it for the food donations other companies deliver.
Synergy’s Buckhead location adds to a trusted brand that’s been around for more than 30 years in Atlanta. “Buckhead is a great place because the market is saturated with fitness studios on every corner and in close proximity to one another,” Hatrak says. It also answered the call from many patients who were commuting to their other office, outside the perimeter. Its custom approach offers patients a more efficient road to recovery through pain relief, prevention and maximizing performance. The doctors take time to discuss each patient’s goals and develop a personalized plan together. The endorsement of HiveFit offers a quicker road toward those intended results.
Those results don’t mean a lifetime of adjustments and supplements—but when you combine them to reach your health goals, it sets the body up to do what it was meant to do—heal itself. Simply put … synergy.
When Hiteshew and Hatrak aren’t seeing clients, you can find them grabbing a bite at True Food Kitchen. And for a workout outside of their own home gyms, they love going to The Forum Athletic Club.
In the future, combining the benefits of Synergy Sports Wellness InstituteTM and HiveFit could also better equip high school athletes to take care of their bodies and be able to play at a professional level. As an investment in their bodies, it nurtures them for the future while life is wearing them out. “High school kids have so much potential, but they’re not getting anywhere near where they could because they’re misaligned and not getting the appropriate supplements,” Hiteshew says. “If we can take care of them at the grassroots level, we can help them develop in a more healthy way and maximize their athletic potential,” adds Hatrak.
The content for this article is brought to you by Synergy Sports Wellness InstituteTM and HiveFit.