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Yolanda White: Powerhouse CEO and Fashion Inspiration

Yolanda White: Powerhouse CEO and Fashion Inspiration

CLASS OF 2022 CHOICE AWARD, Yolanda White

As Yolanda White approaches 50, she revels in this new age of life where she has confidence, freedom, a fearless spirit to speak up and the financial security to live life on her own terms. The powerhouse CEO of Dayo Women, a fashion brand reimagining loungewear for the modern woman, White helps others shift their style and perspectives towards something new and exciting.

What inspires you to get up every morning?

Love. I wake up early every morning with a desire to create, build and contribute to the world, fueled by my love for beauty, nature, my two sons and a commitment to creating change.

What impact do you hope to leave on the world? 

The impact that I want to leave is a legacy of family, service and transformation. This includes grooming my sons to be leaders and good people, creating generational change for my family and shifting the paradigms of how the modern-day woman transforms her role and style at home. 

What is the biggest obstacle you’ve had to overcome?

Racism. As a corporate executive, I’ve had to learn how to shift biases, create a support system and remaina high performer while dealing with micro- and macro- aggressions. That is why I am so passionate about Dayo, because I recognize the real challenges and obstacles that so many women face in a world that is too cruel, too harsh and too unforgiving. I created Dayo on the fundamental belief that my product can help women facing similar obstacles love themselves even more.

Who has supported you the most over the years?

My mom. She has always been my biggest cheerleader and remains unwavering in her belief that I can reach my goals. She was the first to support my desire to launch Dayo, and it’s her love, support and comforting spirit that I share with all Dayo Women.

What does the future hold for you?

I’m not bound by the premise of retiring at 55 years old. If I’m anything like the women in my family, I will still be actively involved with several businesses, nonprofit agencies and my future grandchildren, and enjoying a second home in Italy.

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