Over 40 & Fabulous! 2026 Sponsorship Opportunities
What is Over 40 & Fabulous?
Best Self’s Over 40 & Fabulous celebration is back for its 17th year and bigger than ever before to honor inspiring Atlantans over 40 dedicated to looking good, feeling good and doing good! This year’s Disco Through the Decades theme builds excitement through a series of lead-up experiences celebrating our organically grown, authentic community across their 40s, 50s, 60s and beyond. The season culminates in an unforgettable evening featuring the 2026 cover winner reveal, a retro-inspired charity fashion show benefiting IRIS Breast Cancer Rehabilitation and a high-energy disco celebration.
Why Sponsor?
Sponsoring Over 40 & Fabulous connects your brand with one of Atlanta’s most influential consumer spending groups in home, health, wellness, beauty, fashion, lifestyle, self-care and beyond. They are established professionals, entrepreneurs, teachers, coaches, moms, dads, media personalities, CEOs and nonprofit leaders who invest in luxury products, high-quality services and premium experiences.
By the Numbers
Each year Over 40 & Fabulous! process garners:
• 1.5 Million+ local print and digital impressions
• 820,000+ digital impressions through Best Self Atlanta’s online issue, website and newsletters
• 500,000+ social media impressions across campaign promotion, contestant features and event coverage
• 300,000+ sponsor branding impressions through website ads and digital placements
• 100,000+ online votes from an active and highly engaged audience
•Thousands of nominations celebrating inspiring Atlantans over 40
•Hundreds of in-person attendees across signature Over 40 & Fabulous events
What Our Partners Have to Say About Over 40 & Fabulous
More Than a Contest. A Community for a Cause.
In 2023, Over 40 & Fabulous debuted its inaugural Fashion Meets Passion charity fashion show to tremendous success. Over 300 attendees watched as Over 40 & Fabulous alumni walked the runway, representing causes close to their hearts and generating more than $30,000 for local Atlanta charities.
This year, Fashion Meets Passion returns with renewed purpose—uniting our community in support of breast cancer awareness and rehabilitation. All proceeds from this year’s Fashion Meets Passion: Disco Through The Decades Charity Fashion Show will benefit IRIS Breast Cancer Rehabilitation, the longstanding Atlanta nonprofit formerly known as TurningPoint Breast Cancer Rehabilitation. Learn more about IRIS’ mission to provide essential support, education and rehabilitation resources for breast cancer warriors navigating recovery at irisbcr.org.
Alumni Kickoff Celebration: June 1
2026 Over 40 & Fabulous Class Nominations: July 1-15
2026 Over 40 & Fabulous Top 40 Voting: Aug. 3-19
2026 Over 40 & Fabulous Meet Experts and Top 40 Contestants with Over 40 Alumni & Expert Photoshoot: Aug. 19 (~150 people)
2026 Over 40 & Fabulous Top 10 Winners Announced: August 26
Top 10 Photoshoot: September 15 (~50 people)
2026 Over 40 & Fabulous
Fashion Meets Passion: Disco Through The Decades Charity Fashion Show & Cover Winner Reveal Party
Date Possibilities: Thursday, October 22; Friday, October 23; Saturday, October 24; Friday, November 6; Saturday, November 7 (~300 people)
Category Exclusivity: “Official [Category] Partner of Over 40 & Fabulous”
VIP Brand Visibility, Onsite Engagement & Print/Digital Media Exposure
Over 40 & Fabulous Fashion Meets Passion Event
Disco Through The Decades Charity Fashion Show & Cover Winner Reveal Party
- VIP Stage Recognition with opportunity to speak to attendees for 2-3 minutes
- Premium Branded Activation in a high-visibility event location (entry, main event area)
- Prominent Visibility Across Print/Digital Event Media on stage, in program, during presentation, step & repeat, tables/booths, etc.
- Eight VIP Guest Tickets at a dedicated table close to the stage
- Opportunity to Provide Product or Promotional Item for 300+ attendee swag bags and/or Over 40 & Fabulous winner and special award gift bags (10-20)
Over 40 & Fabulous Meet The Experts & Top 40 Contestants Event
- Featured VIP Speaking Opportunity on a panel with other VIP and Expert sponsors talking about your business and answering questions from attendees
- Professional Photo and Video Coverage with professional shots of you and your team and individual social media Reels hyping you as a Over 40 & Fab VIP Sponsor
- Opportunity to Showcase Products or Services through tabling or curated experience
- Opportunity to Provide Product or Promotional Item for 150+ attendee swag bags
Print, Digital, Website and Branding Deliverables
- Full-Page Print and Digital Feature in Best Self magazine with option for a full-page ad or inclusion of full-page sponsored expert content in Over 40 & Fabulous section
- VIP Sponsor Logo Recognition on the 2026 Over 40 & Fabulous landing page with a direct link to your site, plus placement in print editorial and social media campaigns
- Side Rail Advertising with link to your site on all Best Self and Over 40 & Fab pages
- Dedicated Social Media Exposure and sponsor spotlight during the event season
- Email Promotion in all Over 40 & Fabulous emails with sponsor logo inclusion
- Rights to Use Co-Branded Best Self Atlanta Content photography, video assets, etc.
Value: $30,000
Total Cost: $15,000
Category Exclusivity: “Official [Category] Partner of Over 40 & Fabulous”
Expert Brand Visibility, Onsite Engagement & Print/Digital Media Exposure
Over 40 & Fabulous Fashion Meets Passion Event
Disco Through The Decades Charity Fashion Show & Cover Winner Reveal Party
- Expert Partner Recognition on Stage with logo along with other expert partners
- Branded Activation at the event (champagne bar, mini-makeup touchups, etc.)
- Visibility Across Print/Digital Event Media on stage, in program, during presentation, tables/booths, etc.
- 6 Expert Guest Tickets at a shared table close to the stage
- Opportunity to Provide Product or Promotional Item for 300+ attendee swag bags and/or Over 40 & Fabulous winner and special award gift bags (10-20)
Over 40 & Fabulous Meet The Experts & Top 40 Contestants Event
- Featured Expert Speaking Opportunity on a panel with other VIP and Expert sponsors, talking about your business and answering questions from attendees
- Professional Photo and Video Coverage with professional shots of you and your team, and inclusion in the overall Over 40 & Fab video content
- Opportunity to Showcase Products or Services through tabling or curated experience
- Opportunity to Provide Product or Promotional Item for 150+ attendee swag bags
Print, Digital, Website and Branding Deliverables
- Half-Page Print and Digital Feature in Best Self magazine with option for a full-page ad or inclusion of full-page sponsored expert content in Over 40 & Fabulous section
- Expert Sponsor Logo Recognition on the 2026 Over 40 & Fabulous landing page with a direct link to your website, plus placement in print editorial and social media campaigns
- Banner Advertising with a link to your website on the Best Self homepage
- Social Media Exposure alongside other Expert Sponsors during the event season
- Email Promotion in all Over 40 & Fabulous emails with sponsor logo inclusion
- Rights to Use Co-Branded Best Self Atlanta Content photography, video assets, etc.
Value: $10,000
Total Cost: $7,500
Community Brand Visibility, Event Engagement & Print/Digital Media
Over 40 & Fabulous Fashion Meets Passion Event
Disco Through The Decades Charity Fashion Show & Cover Winner Reveal Party
- Community Sponsor Recognition on Stage at event with other community sponsors
- Visibility Across Print/Digital Event Media with name in printed program and on pre-program slide show
- 2 Community Guest Tickets with seating
- Opportunity to Provide Product or Promotional Item for 300+ attendee swag bags and/or Over 40 & Fabulous winner and special award gift bags (10-20)
Over 40 & Fabulous Meet The Experts & Top 40 Contestants Event
- Community Partner Introduction during Meet The Experts panel and program
- Opportunity to Showcase Products or Services through tabling
- Opportunity to Provide Product or Promotional Item for 150+ attendee swag bags
Print, Digital, Website and Advertising Deliverables
- Quarter-Page Print and Digital Feature in Best Self magazine with option for a quarter-page ad or inclusion of quarter-page sponsored content in Over 40 & Fab section
- Community Partner Name Recognition on the 2026 Over 40 & Fabulous landing page with a direct link to your website, plus placement in print editorial and social media
- Social Media Exposure alongside other Community Sponsors during the event season
Value: $5,000, Total Cost: $2,500
Interested? Fill out your information below, and a member of the Best Self Atlanta team will reach out with more information.
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