2026 Over 40 & Fabulous Sponsorship Opportunities

What is Over 40 & Fabulous?

Best Self’s Over 40 & Fabulous returns for its 17th year with a Disco Through the Decades celebration honoring inspiring Atlantans over 40 dedicated to feeling good, doing good and looking good. The season culminates in an unforgettable evening featuring the 2026 cover winner reveal, a retro-inspired charity fashion show benefiting IRIS Breast Cancer Rehabilitation and a high-energy disco celebration.

Sponsoring Over 40 & Fabulous connects your brand with one of Atlanta’s most influential consumer spending groups in home, health, wellness, beauty, fashion, lifestyle, self-care and beyond. They are established professionals, entrepreneurs, teachers, coaches, moms, dads, media personalities, CEOs and nonprofit leaders who invest in luxury products, high-quality services and premium experiences.

A Community for a Cause

In 2023, Over 40 & Fabulous debuted Fashion Meets Passion, bringing together 300+ attendees and raising more than $30,000 for local Atlanta charities as alumni walked the runway for causes close to their hearts.

This year, Fashion Meets Passion returns with renewed purpose—uniting our community in support of breast cancer awareness and rehabilitation. All proceeds from this year’s Fashion Meets Passion event will benefit IRIS Breast Cancer Rehabilitation (formerly known as TurningPoint Breast Cancer Rehabilitation). Learn more about IRIS’ mission to provide essential support, education and rehabilitation resources for breast cancer warriors navigating recovery at irisbcr.org.

2026 Over 40 & Fabulous Schedule

July 1-15: Nominations

August 3-19: Voting

August 19: Meet The Experts, Top 40 and Alumni Photoshoot (~150 people)

August 26: Top 10 Winners Announced

September 15: Top 10 Photoshoot (~50 people)

October 22 or 23: Fashion Meets Passion & Cover Winner Reveal Party (~300 people)

Category Exclusivity: “Official [Category] Partner of Over 40 & Fabulous”

VIP Brand Visibility, Onsite Engagement & Print/Digital Media Exposure

Over 40 & Fabulous Fashion Meets Passion Event
Disco Through The Decades Charity Fashion Show & Cover Winner Reveal Party

• VIP Stage Recognition with opportunity to speak to attendees for 2-3 minutes
• Premium Branded Activation in a high-visibility event location (entry, main event area)
• Prominent Visibility Across Print/Digital Event Media on stage, in program, during presentation, step & repeat, tables/booths, etc.
• Eight VIP Guest Tickets at a dedicated table close to the stage 
• Opportunity to Provide Product or Promotional Item for 300+ attendee swag bags and/or Over 40 & Fabulous winner and special award gift bags (10-20) 

Over 40 & Fabulous Meet The Experts & Top 40 Contestants Event

• Featured VIP Speaking Opportunity on a panel with other VIP and Expert sponsors talking about your business and answering questions from attendees
• Professional Photo and Video Coverage with professional shots of you and your team and individual social media Reels hyping you as a Over 40 & Fab VIP Sponsor
• Opportunity to Showcase Products or Services through tabling or curated experience
• Opportunity to Provide Product or Promotional Item for 150+ attendee swag bags

Print, Digital, Website and Branding Deliverables

• Full-Page Print and Digital Feature in Best Self magazine with option for a full-page ad or inclusion of full-page sponsored expert content in Over 40 & Fabulous section
• VIP Sponsor Logo Recognition on the 2026 Over 40 & Fabulous landing page with a direct link to your site, plus placement in print editorial and social media campaigns
• Side Rail Advertising with link to your site on all Best Self and Over 40 & Fab pages
• Dedicated Social Media Exposure and sponsor spotlight during the event season
• Email Promotion in all Over 40 & Fabulous emails with sponsor logo inclusion 
• Rights to Use Co-Branded Best Self Atlanta Content photography, video assets, etc.

Value: $30,000
Total Cost: $15,000

Expert Brand Visibility, Onsite Engagement & Print/Digital Media Exposure

Over 40 & Fabulous Fashion Meets Passion Event
Disco Through The Decades Charity Fashion Show & Cover Winner Reveal Party

• Expert Partner Recognition on Stage with logo along with other expert partners
• Branded Activation at the event (champagne bar, mini-makeup touchups, etc.)
• Visibility Across Print/Digital Event Media on stage, in program, during presentation, tables/booths, etc.
• 6 Expert Guest Tickets at a shared table close to the stage  
• Opportunity to Provide Product or Promotional Item for 300+ attendee swag bags and/or Over 40 & Fabulous winner and special award gift bags (10-20) 

Over 40 & Fabulous Meet The Experts & Top 40 Contestants Event

• Featured Expert Speaking Opportunity on a panel with other VIP and Expert sponsors, talking about your business and answering questions from attendees
• Professional Photo and Video Coverage with professional shots of you and your team, and inclusion in the overall Over 40 & Fab video content 
• Opportunity to Showcase Products or Services through tabling or curated experience
• Opportunity to Provide Product or Promotional Item for 150+ attendee swag bags

Print, Digital, Website and Branding Deliverables

• Half-Page Print and Digital Feature in Best Self magazine with option for a full-page ad or inclusion of full-page sponsored expert content in Over 40 & Fabulous section
• Expert Sponsor Logo Recognition on the 2026 Over 40 & Fabulous landing page with a direct link to your website, plus placement in print editorial and social media campaigns
• Banner Advertising with a link to your website on the Best Self homepage
• Social Media Exposure alongside other Expert Sponsors during the event season
• Email Promotion in all Over 40 & Fabulous emails with sponsor logo inclusion 
• Rights to Use Co-Branded Best Self Atlanta Content photography, video assets, etc.

Value: $10,000
Total Cost: $7,500

Community Brand Visibility, Event Engagement & Print/Digital Media

Over 40 & Fabulous Fashion Meets Passion Event
Disco Through The Decades Charity Fashion Show & Cover Winner Reveal Party

• Community Sponsor Recognition on Stage at event with other community sponsors
• Visibility Across Print/Digital Event Media with name in printed program and on pre-program slide show
• 2 Community Guest Tickets with seating
• Opportunity to Provide Product or Promotional Item for 300+ attendee swag bags and/or Over 40 & Fabulous winner and special award gift bags (10-20) 

• Community Partner Introduction during Meet The Experts panel and program
• Opportunity to Showcase Products or Services through tabling
• Opportunity to Provide Product or Promotional Item for 150+ attendee swag bags

Print, Digital, Website and Advertising Deliverables

• Quarter-Page Print and Digital Feature in Best Self magazine with option for a quarter-page ad or inclusion of quarter-page sponsored content in Over 40 & Fab section
• Community Partner Name Recognition on the 2026 Over 40 & Fabulous landing page with a direct link to your website, plus placement in print editorial and social media 
• Social Media Exposure alongside other Community Sponsors during the event season

Value: $5,000, Total Cost: $2,500

By the Numbers

What Our Partners Have to Say About Over 40 & Fabulous

Interested? Fill out your information below, and a member of the Best Self Atlanta team will reach out with more information.