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Empowering Women through Financial Planning

Empowering Women through Financial Planning

Woman in teal blue shirt standing by red chair with black background.

Helen Nygo says she started Capital Benchmark Partners, located in Sandy Springs, because she, “Saw a need for one-on-one financial planning for younger women, especially those who are just starting off in their careers and who didn’t really have much guidance or accessibility to a financial planner.” And so her company was born. Six years later, she helps women, primarily between the ages of 30 and 45, navigate all of the significant life changes that happen within that window of time. Think tackling student loan payments, purchasing a first home, and even getting married and merging finances—that means encouraging women to go after big dreams and big checks. “My mission is to inspire more women to want to make more money, and know that it’s OK to talk about that. To just open up dialogue, but also help them manage their spending and savings.”

What is one word that describes your 
entrepreneurship journey?
Tenacious. You have to be pretty relentless and tenacious about promoting yourself and putting yourself out there. A lot of people think entrepreneurs just open the doors and people start pouring into your shop or your business, and you make money, but that’s not true. Being an entrepreneur is all about your ability to generate money and bring in business. That has everything to do with marketing and how you position yourself and even the way you talk. A big part of it is being relentless and not taking ‘No,’ for an answer. To me, when somebody says, ‘No,’ I always think of it as, ‘No, not right now.’

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