Areas of Expertise: Makeup, Brows, and Lash Extensions
Influencer Choice Award: Best Brows
Authentic Beauty is an award-winning Makeup & Brow studio located in Sandy Springs on Roswell Road. Owner and Founder Alyson Hoag and her team seek to provide practical beauty solutions and are committed to helping you love what you see when you look in the mirror.
Voted as Best of the Best for Brows by Allure Magazine and Best Self year after year, their approach is tweeze only, which is the most precise way to achieve perfect results. They are known for being able to grow one’s brows back to a natural state, even if they have been damaged or over-waxed.
In addition to brow services, they offer makeup lessons in a private makeup room and believe that a woman’s image should be a reflection of her authentic self. They take the mystery out of makeup applications and promise you can do it yourself!
Other services include virtual makeup lessons, special event and bridal makeup, teen makeup, lash lifts, organic spray tans, organic facial services, waxing and brow lamination.
“Authentic Beauty led me through a 90-minute Image Journey where Alyson analyzed my skin and created a stepby-step makeup look designed exclusively for me! From brows to lip color, she created a look that represents me as a woman over 60. Now I have makeup that reflects my true authentic self!” —Robin LaMonte, @robinlamonte
Curious to learn more about Authentic Beauty? You can read more from them here.
4674 Roswell Rd. NE., Atlanta | 404-849-0443 | myimagejourney.com
Learn more about the Atlanta Beauty Tour Partners here.