Native Atlantan, yoga sage and mom, Carly Milyo, has gone clean. Perhaps, you’d like to join her? In 2013, Beautycounter was launched with the mission to get safer products into the hands of everyone. Realizing the lack of regulation in the cosmetics industry, they’ve created their own Never ListTMcomprising 1,800 ingredients that will never be used in their formulations. The choice to be a direct retail brand was purposeful; through educated consumers and consultants, Beautycounter leads the clean beauty revolution.