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New Year, New You!

New Year, New You!

Best Self Atlanta Influencers Elle Ross, Meera Diwan, and Jessica Hughes

New Year, New You!

18 Influencers • 10 Tour Partners • 160+ Beauty Treatments • 1,000+ Posts and Videos • 60,000+ Likes, Comments, and Shares

To experience the hottest beauty trends for the new year in person, we enlisted 18 Atlanta influencers to take part in our 2020 Vision of Beauty Tour. From Oct. 15, 2019, through Jan. 15, 2020, they visited some of the city’s leading beauty businesses to learn about what’s in and what’s out for the new decade. Turn the page to find out.

2020 Vision of Beauty

Lidia Nistor-Reteneller | Skin IQ

P1 NewYear NewYou
For over 17 years, Lidia Nistor-Reteneller has been a leader in innovative skin care and aesthetic practices. Not long ago, the progressive medical aesthetician began to see a need for services that also nurtured the inner beauty of her clients. This revelation led to the addition of Chakra Balancing sessions with reiki, meditation guidance, and more to her spa. Visitors of Skin IQ can expect care from a kind-hearted practitioner that consistently brings the best practices for inner and outer beauty to her clients.

How have you seen the beauty industry change in the past 5 years?
I noticed a shift from self-consciousness to self-awareness, and as a result of this new trend, people are willing and eager to go inward through practices like meditation, mindfulness, self-discovery or self-improvement.

What sets your business apart from others in relation to reiki?
Reiki treatments are typically used in wellness or integrative medicine centers, but not in the beauty industry. I have introduced reiki treatments because I want to approach beauty from a holistic perspective. It is a form of alternative medicine through which people can achieve inner peace and can reconnect their inner beauty with their outer beauty. This reconnection helps people to stop feeling self-conscious or worrying about the aging process (solar plexus chakra). Typically, when people achieve inner peace they are very beautiful.They are luminous and other people love to be around them.

What is something about energy healing that the public often gets confused about?
Most people think reiki treatment is witchcraft, and they have no idea about what it really is because of the lack of substantial scientific data, or their own lack of interest to learn more about it. Reiki is actually associated with following your intuition and opening up beyond what we perceive as the physical world—beyond our five senses.


2020 Vision of Beauty Tour Influencer Experience
“My fifth stop on the tour was a visit to Skin IQ owned by Lidia Nistor-Reteneller to experience a customized session about meditation. Lidia is very knowledgeable and trained at The Chopra Center. She gave me a questionnaire before my appointment that gave her insight into my mind-body type. …
She shared with me three meditation styles that would work for my personality and schedule, and shared tips that would make meditation more effective.”

Kwavi Agbeyegbe

 2020 Vision of Beauty

Slim Studio

P2 NewYear NewYouSlim Studio is Atlanta’s premier medical body sculpting center, specializing only in Emsculpt® and CoolSculpting®. Since its inception in 2015, Slim Studio has been at the forefront of the latest technologies in noninvasive medical body contouring. The staff’s vast experience, tenure, and advanced training in both CoolSculpting® and Emsculpt® will ensure that your body is in the very best hands.

What trends do you see on the horizon for 2020?
Today, men and women are seeking noninvasive, nonsurgical procedures to sculpt their bodies. The demand for Emsculpt® is skyrocketing as people looking to build and define their muscles become aware of this amazing new technology. To date, over 100,000 Emsculpt® procedures have been performed with great patient satisfaction. CoolSculpting® has practically become a household word with over 6 million treatments completed.

What is something about nonsurgical body sculpting that clients get confused about?
Our body sculpting procedures serve different purposes. CoolSculpting® reduces unwanted fat in areas that are resistant to diet and exercise. Emsculpt® builds muscle fibers and muscle volume, resulting in increased strength and more defined and toned muscles. In addition, some clients are experiencing a reduction in back pain, improvement in diastasis recti, and have even achieved longer distances with their golf swing as Emsculpt® builds the core muscles!

What sets your business apart from others?
Experience matters. Slim Studio is the only facility in Georgia that exclusively performs Emsculpt® and CoolSculpting®. Our staff has an incredible breadth of experience in performing these treatments. They have all had advanced training and are truly Atlanta’s body-sculpting experts.

What is one thing you want people to know about your business?
We offer our clients a thorough education of both treatments at their private consultation and we pride ourselves on providing honest evaluations. We employ careful patient selection and only recommend our treatments if someone is truly a good candidate. In the case that someone is not a good candidate for our procedures, we present alternative options to help clients achieve the changes they desire.


2020 Vision of Beauty Tour Influencer Experience
“Working out is a huge part of my life and I am all about some muscle and a nice booty, so I was excited to try Emsculpt®. I will admit, I was skeptical when I first heard about this. It is four 30-minute sessions, which I did on my lunch break and read a book during. … I am very passionate when
I believe in something, and these results are incredible. I am also so much stronger in the gym and can squat with heavier weight than I have ever been able to before. I absolutely loved Robbie, Alenka, and the entire @slimstudiobodysculpting staff.”

Tonya Renee Guillory

2020 Vision of Beauty

Lyn Ross, LME | Institut’ DERMed Clinical Skin Care and Spa

P31 NewYear NewYou

What started as a dream in Buckhead, licensed medical esthetician Lyn Ross has turned into a skin care empire. During its 30-plus-year history, her business has won numerous awards and grown to feature a staff with over 300 years of combined experience. Ross also launched the Institut’ DERMed College of Advanced Aesthetics, and most recently was inducted into the Aesthetics International Association Academy of Legends.

What is “in” for nonsurgical facial rejuvenation?
The blending of facial and body rejuvenation. It’s been really big in Europe for years and American men and women are
just now getting into the benefits of it. That part of our business is really growing.

When selecting a provider for nonsurgical facial rejuvenation, what should someone look for?
You need to look at basic education, advanced certification, years in business and online reviews. Also, why not try different providers until you find one that you really connect with in terms of their style, technique and sanitation standards instead of shopping for a provider based on price alone?

What is something about nonsurgical facial rejuvenation that clients often get confused about?
The cloning of professional equipment into small hand-held devices sold over the internet that claim to have the same medical benefits. Another good example I saw recently on ‘The Doctors’ is the collagen drink fad. Physicians know the only way to induce more collagen is through injections or skin-cell stimulation using medical devices and procedures. Try convincing the public that it’s unrealistic to expect a drink to magically make you look younger.

What trends do you see on the horizon for 2020?
No pun intended, but hot treatments like the combination of microneedling with radio frequency are heating up the skin rejuvenation market.


2020 Vision of Beauty Tour Influencer Experience

“I was thrilled that stop eight on the #2020VisionOfBeauty tour for @bestselfatlanta took me to the beautiful Atlanta skin institution @institutdermed! I opted for the Skin Brightening Facial, which consisted of countless steps of feel-good nourishment for my face, neck and décolletage. Promise was my esthetician, and while she worked, she educated me on why she used certain products, how best to use them at home, and why they would help my skin look its best for years to come.”

Liz Carlile

2020 Vision of Beauty

Amanda Hair | Bob Steele Salon

P3 NewYear NewYou
Creating head-turning hair is what the 100-plus stylists at Bob Steele Salons do best. The knowledgeable team members undergo an extensive internship before servicing clients at any of the brand’s five locations. Skill may appear to reign supreme in this company, but the compatibility between the hairstylist and client is equally as important.

How have you seen this industry change in the past 5 years?
Lived-in hair and more freehand color techniques are definitely more prevalent. You might spend more for each color service but be able to extend the time between services with techniques such as balayage, ombré, and shadow roots. Expect to have a ‘double-process color’ if you want to stay on trend. That means you’ll be combining two or more color services and/or techniques within one appointment.

What trends do you see on the horizon for 2020?  
Shags, curtain bangs, and showcasing the natural texture of your hair.

What is no longer “in” for hair?
Stick-straight hair, chunky striped highlights, perms, the ‘v’ cut, stacked bobs and overly angled bobs.

What should someone look for when selecting a hairstylist?
Look for a stylist that asks you just as many questions as you ask him or her. My favorite way to ‘date’ a stylist before committing is to book a blowout first. During that visit, you can see if the connection is there and get a feel for if that stylist will be the right fit for the style you are trying to achieve.

What sets your business apart from others?

We’ve been in Atlanta since 1979, so we know how to train and educate our stylists. With strong relationships with Redken®, Kérastase, and Pureology®, we can use our in-house education team for the latest trends and techniques, and send our educators out to stay on top of what is happening in hair and fashion.


2020 Vision of Beauty Tour Influencer Experience

“I visited @bobsteelesalon and what a treat! I got a highlight, lowlight and protective treatment. Then she styled my hair with curls that turned into beach waves the next day. I went to the Atlanta Post Riverside location and Ming took care of me. She was quick and we chatted up a storm. I like it when it’s a one-stop fix and I don’t have to see three different people to get my hair done.”

Lynne McDonald

2020 Vision of Beauty

Paige Conner | Luxury Lash Beauty

P4 NewYear NewYou
Paige Conner knows lashes and brows. The master aesthetician has not only been trained in America, London, Italy and Amsterdam, she even created her own line of lash extensions and launched five types of adhesive. Clients have turned to her to enhance their eyes and brows for over 18 years. Today, she offers complete aesthetic services at her studio and educates the next generation of professionals at Luxury Lash Academy.

How have you seen your industry change in the last 5 years?
Hybrid lash extensions—a cross between classic and volume lashes—are more popular now. For longevity, a bonder is added for immediate cure time to set the adhesive. For the brows, shading along with microstroking offers a more complete look for all skin types

What trends do you see on the horizon for 2020?
Keratin lash lifting and tinting creates a more natural multidimensional look utilizing a combination of volume and classic technique with a splash of color. It is great for those that do not wear extensions, and for those that do—‘fluff appeal’ wins!
For those that have thinning or no brows, it is about creating that natural, fuller look. We accomplish this by microblading the brows using a combined stroke technique of mixing darker and lighter pigments with a seamless arch tapered to the end to accentuate the eye.
The future of brow grooming is using a technique called lamination, which is a straightening perm, tint, wax, and trim of the brow to allow the hairs to go upward, become prominent, and create a fluffy, full brow.

What should someone look for when selecting a provider for lash extensions and eyebrow services?
Ask questions. How long have they been performing the services? Where did they get their training? Are they licensed? How long have their customers been wearing lash extensions? Ask about the adhesive. Do they have more than one? Where is it manufactured?

What is no longer “in” for lashes and brows?
We have many curls and lengths in lash extensions; however, the more subtle, classic looking lash is out along with thin brows. The fuller the better!

What sets your business apart from others?
The reviews! The consultation alone will reveal our experience and knowledge. An experienced technician will consider lifestyle and medical conditions, which both make a difference in longevity and the type of adhesive to be used on each guest.


2020 Vision of Beauty Tour Influencer Experience

“I didn’t really understand the appeal of lash extensions until my eyes were opened to the meticulous technique used to create this wow factor. … Paige Conner was one of the first lash artists in Atlanta and is still sought after. You may be hooked after going to her and want to throw away those lash strips.”

Tran Bui Smith

2020 Vision of Beauty

Dr. Dina Giesler | Atlanta Smiles

P5 NewYear NewYou
Since 1991, Dr. Dina Giesler has crafted showstopping smiles. The conservative and caring approach to cosmetic dentistry taken by her team at Atlanta Smiles is always centered around what is best for the patient. Your wants and needs are their No. 1 priority.

How have you seen your industry change in the past 5 years?
We’ve seen an increase in the number of patients who want to be more efficient with their services. Our office is also one of the very few offices in Georgia that is approved for dental sleep medicine, so many physicians now refer their patients to us. Plus, Dr. Marianna Kovitch has been named an American Board of Dental Sleep Medicine Diplomate.

What trends do you see on the horizon for 2020?
Providing all-around wellness and health for our patients is a top priority in 2020. You are going to be hearing a lot about dental sleep medicine and how, together, these fields are offering patients choices when they are diagnosed with sleep apnea.

What is no longer “in” for cosmetic dentistry?
Over-preparing the teeth is out. Bonding is also no longer popular. It’s a
short-term option and most people are electing to have porcelain veneers placed for long-term success. Minimally prepless restorations are also the go-to now.

When selecting a provider for cosmetic dentistry, what should someone look for?
Cosmetic dentistry is not a recognized specialty of dentistry. So, anyone can say they are a cosmetic dentist—and they do. You should always find out what credentials and how many years of experience the provider has. You will also want to see cases that dentist has done. Also, the dentist should genuinely listen to what you want. Cosmetic dentistry is elective and personal.

What sets your business apart?  
We are patient-driven, and we try to give our patients every choice available to make a difference in their smile. Not everyone can afford 10 upper veneers, and there are always other options until veneers can ultimately be performed.

2020 Vision of Beauty Tour Influencer Experience
“I just had a professional teeth whitening at @atlsmiles and now I just can’t stop smiling! As we get older, it is natural that our teeth become slightly yellow but thankfully you can do something about it! I can recommend @atlsmiles to you: super friendly and professional staff!”

Sissi Nuthman

2020 Vision of Beauty

Andreia Guilmet | Brazilian Wax by Andreia

P6 NewYear NewYou
For over 15 years, Andreia Guilmet has been setting the standard in hair removal. Imported organic wax, a team of carefully trained estheticians, stellar customer service, convenience, and competitive pricing are her secrets to success. The commitment Brazilian Wax by Andreia has to exceptional and efficient treatments has gained the brand a loyal following of men and women.

What is “in” for hair removal?
Quality. More than ever, individuals are making sure they go to a salon that specializes in quality waxing services and has a strong track record. In 2019, we invested in new wax warmers to ensure the wax is the proper temperature when applied to the skin. This year, we will upgrade even more.

What should someone look for when selecting a provider for hair removal?
First, look at the overall cleanliness of the salon, starting with the reception area. Make sure the esthetician is wearing gloves, properly sanitizing all instruments before and after use, and not dipping the applicator into the wax warmer multiple times. Also, make sure the salon and the esthetician are properly licensed by the Georgia State Board of Cosmetology and Barbers.

How have you seen your industry change in the past 5 years?
The use of hard wax has continued to increase in popularity over the past few years.

What do you want people to know about your business?
First, we are constantly reinvesting into the business. In addition, I have a huge heart for missions and spreading the Gospel. As Brazilian Wax by Andreia grows, so does our support for various organizations. In November 2019, I traveled to Southeast Asia. I spent time in the red-light district and feel very compelled to support ways to remove women from this horrible and spiritually dead area.
I am currently looking at a way to bring NEW LIFE and restoration to the ladies.

2020 Vision of Beauty Tour Influencer Experience
“Today, I had the best experience at @brazilianwaxbyandreia—in and out in less than 30 mins. I also wanted to share this pro tip, it’s recommended that you exfoliate with a salt scrub to remove dead cells and lock in moisture. The Soufflé Salt Scrub is infused with lemons, which helps with hyperpigmentation.”

Arkeedah McCormick

2020 Vision of Beauty

Dr. Elizabeth Whitaker | Atlanta Face & Body

P7 NewYear NewYou
A tailored approach to facial rejuvenation is always taken at Atlanta Face & Body. Known as the “Queen of Faces,” founder Dr. Elizabeth Whitaker personally administers every injectable. Her practice has established a rock-solid reputation for using advanced technology to safely deliver clients their desired outcomes.

What trends do you see on the horizon for 2020?
Younger generations are exhibiting a greater acceptance and more widespread adoption of regular preventative treatments, especially injectables. There’s even a name for this new aesthetic audience—The Reclaimers. They are women who may have spent the last few years building a career or raising a family, and are finally saying, ‘It’s time to get back to me.’ Men are also seeking the benefits of injectables in greater numbers.

What is “out” and what is “in” for injectables?
Overfilled lips, or any use of fillers or toxins that lead to exaggerated outcomes, are definitely out. ‘Tweakment’ is in. With experienced hands and an artistic eye, injectables can be so precise that they offer a microrefinement that is not obvious, but certainly noticed. And they’re fun! At our practice, injectables are so popular, we regularly offer events like Filler Friyay.

What sets your business apart from others?

My medical degree, board certification, years of experience, and role as an injectable trainer gives me the breadth of knowledge and expertise needed to customize a treatment plan to meet our clients’ concerns and desires. For example, we offer the ‘Liquid Face-lift’ that can restore fullness to cheeks and ‘lift’ the cheek area without incisions or surgery. Restoring volume can be accomplished by employing advanced dermal fillers, sometimes in combination with neurotoxins. Volume restoration adds more light to the face, which in turn can make the skin look more radiant while exuding a more rested appearance and friendlier smile.

What should someone look for when selecting a provider for injectables?

Familiarize yourself with the procedure so that you have a base knowledge of what to expect. Research the aesthetic practices in your area thoroughly. Schedule a consultation. There may be a better option for your specific goal. Be sure to ask these questions: How often do you inject this type of filler? Will you be my injector at every appointment? How do you handle complications? How can I follow up with you if I have a question?


2020 Vision of Beauty Tour Influencer Experience
“I just came back from another great experience at @atlantafaceandbody. … As we age, our bodies start producing less collagen and we start to get these ‘hollows’ under our eyes that make us look tired and older. Dr. Elizabeth did the Tear Trough filler procedure on mine and my eyes already look so much better!”

Lim Sahar

 2020 Vision of Beauty

Suzanne Cypert | Concourse Athletic Club

P8 NewYear NewYouWorking out meets total wellness at Concourse Athletic Club. The staff here is dedicated to helping members live longer, better and more fulfilled lives by assisting them with achieving their fitness goals. The amenities, services, and facilities available under one roof are added bonuses to the outstanding care and professionalism exhibited by the staff.

What is “in” for fitness?

Boxing and kickboxing remain very relevant because the mind and the entire body have to work together. In addition, home equipment such as Peloton® and the MIRROR have become very popular. We are also seeing high-intensity interval training become more popular simply because that style of workout does not require as much time.
Mindful workouts such as yoga, Pilates, and meditation are also continuing to be prevalent.

What trends do you see being popular in 2020?

Group programming and classes will continue to help create a community of like-minded people, which aids in adherence and positive results.

What should someone look for when selecting a fitness facility to join?

It’s important to not only look for a variety of equipment and programming but also true concern on the part of management and the staff to help your experience be the best it can be.

What is something about fitness facilities that the public often gets confused about?

Pricing. Because the pricing of newer fitness offerings is often structured by class, the cost may seem cheaper than it actually is. For example, you can pay $160 a month for just one format at a studio, but pay much less for a variety of classes, services, and facilities such as pools, saunas, etcetera at a ‘big-box’ gym.

What is one thing you want people to know about Concourse Athletic Club?

We genuinely care that you receive all that you need to achieve your wellness/fitness goals. We combine all of the amenities, programs, and facilities under one roof to keep you engaged and encourage results.


2020 Vision of Beauty Tour Influencer Experience
“A group of us got to take a class at the @concourseathleticclub in Sandy Springs (conveniently located by the King and Queen buildings).
FUN FUN FUN!!! We decided on a cardio kickboxing class, which, being a black belt in TKD was right up my alley! This was my first workout in about five months after injuring my back, and I gotta tell you—it felt REALLY good to kick and punch again.”

Kristin Andree

2020 Vision of Beauty

Donna Dombrowski | Anderson Aesthetics
P9 NewYear NewYou

Anderson Aesthetics has one goal—to help guests become the happiest and most beautiful versions of themselves. By staying up to date with cutting-edge technology, treatments, and products, its team of experts can offer services with a track record of effectiveness.

What is something about nonsurgical facial rejuvenation that the public often gets confused about?
People are often confused about what the results of a treatment will be. Guests will often have an idea of a service they are interested in or maybe know the name of something a neighbor had done, but those treatments are for very targeted concerns. We need to understand what concerns you have so that we can make the best treatment recommendation for you, which might not always be what you thought you wanted.

What is one thing you want people to know about your business?
We think you are beautiful just the way you are. If there is something that bothers you or makes you self-conscious, we would love to help make that thing disappear from your thoughts so you can be your happiest, most beautiful you.

What trends do you see gaining popularity in 2020?

We are continuing to see a growing interest in our three most popular treatments, which are TempSure® Envi [regenerates collagen and reduces the appearance of lines and wrinkles], the fractional and intense pulsated light ThreeForMe™ combination [for wrinkles, sun damage, and facial veins]; and the HydraFacial® [to cleanse, extract and hydrate] and dermaplaning combination for maintenance and touch-ups between the other two treatments.

When selecting a provider for nonsurgical facial rejuvenation, what should someone look for?

We think qualifications and experience are two of the most important things to look for in a provider. Ask your provider how long they have performed these types of services. If it is a laser-based service, is the provider laser certified in Georgia? Does the provider have experience treating your skin type, skin issues, or any other unique factors that could impact your outcome?


2020 Vision of Beauty Tour Influencer Experience
“I made my fourth stop on the @bestselfatlanta #2020VisionOfBeauty tour at @andersonaestheticsatl for dermaplaning. Love how soft and fuzz free my skin is after the procedure. Applying makeup has been so fun. Donna is so sweet and so good at what she does.”

Meera Diwan




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