Meet Hair Care Guru Amanda Hair

Hair Care

Amanda Hair, Bob Steele Salon/So Chic Brands

Areas of Expertise – Precision haircuts, expert color services, balayage, blonding, dimensional highlights, extensions, smoothing treatments, bridal and event styling, men’s grooming, texture services, professional styling and blowouts

Founded in 1979, Bob Steele Salon has grown into one of Atlanta’s most respected hair destinations and is now a woman-owned, eight-location brand led by CEO Amanda Hair. For nearly 20 years, Hair has redefined approachable luxury in the beauty industry, building a reputation for consistency, innovation and a people-first culture. Her focus on core values and professional development has shaped a team of more than 150 stylists across metro Atlanta. What sets Bob Steele apart is its structured training model: every stylist completes an intensive internship program and advances through Verge and Luxe levels based on skill, demand and experience, ensuring high standards at every chair. Clients trust the salon for precision cuts, expert color services and access to premium products including Oribe, Aveda, Redken, and Pureology—making each visit elevated yet accessible.